- Free
Ubiquitous University: Influencer Marketing 101
- Course
- 14 Lessons
Contents
Introduction
Welcome to Ubiquitous University! In this course you will hear from THE leading industry experts and learn everything that you need to know in order to run successful influencer marketing campaigns. Let's get started.
1. How to Set Your Goals To Launch a Successful Influencer Marketing Campaign
In this first lesson of Influencer Marketing 101, you will learn the 5 essential questions to ask yourself when setting up an influencer marketing campaign. You will also be introduced to the 3 most common goals for an influencer campaign along with key strategies to attain those goals.
2. How to Find and Select the Right Influencers That’ll Elevate Your Marketing Campaign
In this lesson, learn how to set your goals and identify the right influencers for your brand. Plus, get tips on avoiding red flags when assembling an influencer team as well as the green flags that let you know you are on the right path.
3. How to Write a Winning Cold-Pitch That’ll Actually Get Responses From Influencers
In this lesson, we'll show you how to set your goals and write effective cold pitch emails. Learn 2 simple tips for making your subject lines stand out, the 3 parts of an email that will make any influencer interested in working with you and 5 bonus last-minute tips before sending your email. Plus, get access to our proven cold email templates.
4. The Mini-Masterclass to Writing a Winning Creative Brief
In this lesson, we share the 9 critical ingredients needed for a compelling creative brief, as well as what to avoid when writing one. This is an absolutely critical step in any influencer marketing strategy.
5. How to Properly Communicate with Influencers (The Easy Way)
You can have the best strategy in the game, but if you can't handle your comms with influencers, you're done. In this video, learn proven strategies for both writing to and organizing with your influencers - plus a few tricks that we've proven in the field over and over.
6. The Six Biggest Reasons Why Influencer Marketing Campaigns Miserably Fail
As you've probably gathered by now, influencer marketing is amazing when it goes right. But when it goes wrong, it's embarrassing. This lesson will explain the 6 biggest reasons why influencer marketing campaigns go off the rails. Learn the importance of setting goals, sending creative briefs that aren't too strict, proper post campaign comms, and more.
7. How to Profitably Measure and Optimize Your Influencer Marketing Spend (The Simple Way)
In this final lesson, you'll learn how to tie this all together—how measure the impact of your influencer marketing campaigns and how to optimize them from the beginning, through the middle, and all the way to the end.
Conclusion
There you have it! In this course, we have given you a comprehensive set of strategies and tactics to help you launch successful influencer marketing campaigns. With this knowledge in hand, you now have all the tools needed to make sure your next Influencer Marketing Campaign is a massive success.